Government Marketing University

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2018 Mentor Program

Are you new to marketing to the U.S. Federal Government? Are you new to marketing in general? Are you just a few years out of college or are you making a career change? If you answered yes to any of these questions, we have a great mentoring program to help you beef up your skills and coach you in your marketing efforts. Government Marketing University is hosting our second Mentor Program session that includes a 4-part face-to-face series with pairings of Mentors and Protégés (max of 15 Protégés). We work carefully to match our Mentors and Proteges based on skills and needs. This session will run from January 2018 – April 2018.

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Join us as we look back on GMarkU’s Inaugural Year!


Government Marketing University is an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. We have over 60 gurus from all corners of the U.S. public sector marketplace — marketers, thought leaders, government (current and former), media and sales leaders — contributing their time and knowledge to deliver a unique and content-rich platform.

The University curriculum will offer training, research, certifications, mentoring, awards and community resources. It’s all in one place, enabling our students to learn, collaborate and accelerate their marketing success.



Government Marketing University looks forward to providing training courses that will enable you to reach your government marketing goals. Brought to you in “The GMarkU Way”, our courses will be taught in modules including training, mentoring and certifications for our students.

Case Studies and Testimonials

Channel Marketing

Content (Digital)

Government Ethics


Lead Generation/Nurturing


Sales + Marketing Interaction

Social Media

Thought Leadership

GMarkU will also be providing our students with useful tips and techniques in our “GMarkU Toolbox” that will have Marketing Templates for Strategic and Tactical Marketing Plans, Budget Planning, Checklists and eBooks on relevant topics useful to our students who market to the U.S. Public Sector.

Join our mailing list so you can stay informed on our Curriculum and Toolbox coming to you from Government Marketing University in Q2 2016.

9 Tips for Engaging with Federal Public Affairs Officers (PAO)

As Discussed on Government Marketing University’s “Market Chat” Radio Show, Episode 4

Download PDF

10 Insider Tips on How to Market to a Federal CIO (or other senior government executive)

As Discussed on Government Marketing University’s “Market Chat” Radio Show, Episode 1

Download PDF

7 Insider Tips on How to Communicate and Collaborate with Federal Senior Procurement Officers

As discussed on Government Marketing University’s “Market Chat!” Radio Show, Episode 3

Download PDF

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  • “I have been in the government market since 1992 and am ready to give back. I look forward to being a part of this new exciting initiative.” – Content Provider, 23 years in Government Marketing

  • “Government Marketing University delivers an essential service for the community of government marketing professionals by advancing marketing effectiveness, sharing of ideas and mentoring.” – Vice President, 20 years in Government Marketing

  • “After just retiring with 34 years federal service I am really excited about the new door opening for me to provide the knowledge that I have to all those that are working to serve the U.S. Public Sector from Industry.” – Former Federal Executive in Government Service

    Former Federal Executive -