Calling all GAINers, register now for the premier conference focused on the Government Marketing Community at our 3rd annual GAIN Conference.

And what is there to GAIN you ask? This year’s agenda is forward-thinking, relevant and highly-interactive. We will also be introducing the GAINer Awards to highlight the creative work done in the government industry

In addition to the government-marketing specific training you will receive, we are placing an emphasis on creating more networking opportunities for GAINers to meet and greet their peers and sponsors.

GAIN 2018 will focus on the latest hot topics that all government marketers are facing. GAINer’s will also have the opportunity to network with your marketing peers as well as our trusted vendor community.

See you at GAIN 2018!

All attendees will receive training certifications.

Tell a Friend About GAIN 2018


Mentors and Protégés

This year’s conference will have our GMarkU Mentors and Protégés actively engaged to ensure GAINers have an opportunity to learn directly from marketers who face the same challenges and opportunities that you do.

Our Mentors and Protégés will enable GAINers to have the ability for community sharing of ideas and best practices.

Government Marketing University Mentors

Gail Bamford
Government Marketing Executive
Government Marketing University

Patrick Burns
Senior Marketing Director

Cathy Cromley
Sr. Marketing Manager, Public Sector
One Identity

Kim Hower
Director, Public Sector

Ginger Kessler
Government Marketing Executive
Government Marketing University

Sandi King
Government Customer Experience Manager

Allison Mason
Director, Public Sector Marketing
Red Hat, Inc.

Shelly Scarpelli
Sr. Manager, Government Marketing
Fortinet Networks

Eva Tedeschi
Global Marketing Lead, Life Sciences & Healthcare

Rebecca Umberger
Director, Global Marketing Programs
One Identity

Lissa Walline
Field Marketing Manager, Government

Rita Walston
Senior Director, Marketing Programs

Ann-Marie Clark
Government Marketing Executive
Government Marketing University

Tami Gallegos
Sr. Manager, Public Sector Marketing
Okta, Inc.

Marci Neill
Federal Industry Marketing Lead
Pure Storage

Alexandra McHugh
Government Marketing Executive

Government Marketing University Protégés

Caitlin Hayes
Senior Field Marketing Manager – Government

Katie Reed
Marketing Manager
Acuity, Inc.

David Salati
Business Partner, Strategic Marketing
Booz Allen Hamilton

LaRel Rogers
Marketing Manager, Public Sector

Jessica Wessinger
Regional Marketing Manager, Public Sector

Jarell Grady
Sr. Marketing Specialist – Civilian Sector
General Dynamics Information Technology

Emily Minnich
Field Marketing Manager

Want to know more about GAIN 2018?

Get insider announcements, exclusive offers, and breaking news by signing up below!


GAIN 2017

GAIN 2016

GAIN 2018 Agenda


7:00 a.m. – 8:00 a.m.

Registration and Networking

Tell us you’re here, grab some coffee and snacks and mingle with your government marketing peers.

8:00 a.m. – 8:10 a.m.

National Anthem and Honor Guard

We all serve an important purpose – our United States Government. Let’s show them the honor they deserve.

8:10 a.m. – 8:40 a.m.

Motivational Keynote

Did Ya Notice?

Margery Leveen Sher
Chief Noticing Officer
The Did Ya Notice? Project

Learn tips on how to “Notice” the world around you while you go about your daily business of working and caring for your family, yourself, and your community. Noticing is mindfulness – being alert and in the moment. We need to look up from our screens sometimes because life is more than just a checklist! Noticing fosters creativity and your sense of humor. We will all be better government marketers, spouses, parents and friends after hearing this enlightening keynote.

8:50 a.m. – 10:30 a.m.

Training Workshop Round One:

8:50 a.m. – 9:40 a.m.

Training Workshop Round Two:

9:50 a.m. – 10:30 a.m.

GAINer’s can pick 2 Training Workshops to attend

Government Marketing Training Workshops:

  • Workshop A: Marketing to Civilian agencies
  • Workshop B: Marketing to the Department of Defense
  • Workshop C: Marketing to the Intelligence Community
  • Workshop D: Marketing to State and Local Government

Learn new ideas and insight on marketing to the U.S. Public Sector. Our Training Workshops will be interactive with our peers and will be led by GMarkU Mentors who all have 15 years or more years of government marketing experience. They will be joined by GMarkU Ambassadors, who are all former federal CXO’s within these segments and have a ton of information to share on how to reach your target audience (the right way!). The knowledge and wisdom that they have to share will be invaluable to you when targeting these segments of government.

10:30 a.m. – 11:00 a.m.

Network: Energy Break

Mingle with your peers and with our Vendor Sponsors

11:00 a.m. – 11:30 a.m.

INNOVATE: Motivational Keynote

The Art of Negotiation

Government Marketers spend a lot of our time negotiation (often when we don’t even realize it). You’ll be surprised at what you’ll pick-up from this enlightening and motivational negotiation keynote. Never be outsmarted again!

Budget: negotiate with your boss on how to get more marketing $$$ to bring you close to your peers in commercial field marketing.

Sales Leadership: Find out ways to make them buy-in to the marketing plan you’re proposing (versus what they “think” they want/need). Learn how to “work “ them without them even realizing it.

Vendors: Make sure you are negotiating when working with our great vendor community for purchasing lead generation, brand awareness and events.

11:30 a.m. – 11:45 a.m.

POP-UP’s! Case Studies from government marketing peers on innovative and successful government marketing.

Learn firsthand from one of your government marketing peers on how they successfully implemented a campaign with one of our Sponsors.

12:00 a.m. – 12:30 p.m.


We all need nourishment to continue into our afternoon with more learning!

12:30 p.m. – 1:15 p.m.

Government Marketing Awards Ceremony

Recognizing GAINer’s who are Super Stars!

Master of Ceremonies:
Mark Amtower

Our government marketing community will come together to recognize GAINer’s who are super stars!

1:30 p.m. – 3:30 p.m.

Keep the Conversation Going Workshops

Round One:

1:30 p.m. till 2:15 p.m.

Round Two:

2:30 p.m. till 3:15 p.m.

GAINer’s can pick 2 Training Workshops to attend

Keep The Conversation Going Workshops:

  • Workshop A: Social Media Marketing
  • Workshop B: Agency Based Marketing
  • Workshop C: Integrated Marketing
  • Workshop D: Co-Marketing (Partner Marketing)

We can all learn from each other in creating successful marketing campaigns. For those that have been doing government marketing for a long time all the way to those that are brand new – these workshops will provide new ideas and marketing planning insight where everyone will learn something new (guaranteed!).

We hear all the time from our GAINer’s that they’d like to hear from your peers in learning new ways to market to the government – and these workshops will not disappoint!

These Workshops will be interactive as well as high-energy to ensure all who attend will walk away with new ideas and ready to tackle your next big government marketing campaign with new ideas and strategies.

3:45 p.m. – 4:15 p.m.

POP-UP’s! Case Studies from government marketing peers on innovative and successful government marketing.

Learn firsthand from one of your government marketing peers on how they successfully implemented a campaign with one of our Sponsors.

4:15 p.m. – 4:45 p.m.

Closing and Q&A (with a special guest!)

As all good marketers know, we must close our events with a memorable and lasting memorable. GAIN 2018 won’t disappoint!

4:45 p.m. – whenever!

GAINer Happy Hour

We had a blast at our happy hour last year and it’s back by popular demand!


Get in front of your Target Market!

Reach government marketing decision-makers who know the importance of having the right products and services for their government marketing efforts.




Become a Sponsor!

Sponsorship Opportunities

PhD Sponsor

Master’s Sponsors

Bachelor’s Sponsors

Media Sponsors

Strategic Partner Alliances

GMarkU has teamed with our strategic partners to share resources to bring educational value to our government marketing community.

Need To Know

Watch GAIN Conference

Watch GMarkU Mashup

Registration Fee: Full-conference pricing includes attendance, breakfast, lunch and afternoon reception.

Dress Code: Smart Casual

Hotel Accommodations: Please click here to make your room reservation directly with the hotel.

Local Airports:

  • Washington Dulles International Airport (IAD)
  • Ronald Reagan Airport (DCA)
  • Baltimore Washington International Airport (BWI)

Parking: Parking is not included in registration fee. Valet parking or self parking options.

Valet Parking Cost:

  • Overnight: $25.00
  • Daily: $20.00

Self-Parking Cost:

  • Overnight Hotel Guest  – $15.00
  • Daily – $6.00 up to 2 hours
  • Daily – $10.00 for 2-4 hours
  • Daily – $18.00 Max for 4+ hours

GAIN 2018 attendance is limited to government marketing professionals only. Vendors have the opportunity to attend as a sponsor.