2017

Breakfast Series

These quarterly, interactive breakfast events are designed to arm government marketers with greater knowledge and insight for developing effective marketing strategies and tactics that yield successful outcomes. Content includes panel discussions with marketing experts and key marketing community stakeholders as well as peer-to-peer sharing of best practices.  Each event will have defined learning objectives guiding the interactive discussion and attendees will walk away with educational handouts and certificates of completion. Breakfasts will run 8:00 a.m. – 10:30 a.m.

Registration: $95

December
A Peek Behind the Curtains with Public Affairs Officers

A team of top notch Public Affairs Officers from federal and state and local government agencies will discuss the rules of the road for obtaining permission to use agency logos, requesting a government speaker for an event and the holy grail of getting a case study.

Click Here to Register

2018

This popular event packs in top-notch training and educational content, community-building, networking opportunities, and more. These one-day events include interactive panel discussions with recognized experts and key stakeholders in the government marketing community; training workshops; thought leadership; and time for networking and socializing with peers. GAIN also includes our popular “Government Marketing Mashups” in which Government Marketers and their vendors engage in speed-dating-style engagements. This must attend event will have defined learning objectives guiding the interactive discussion and attendees will walk away with educational handouts and certificates of completion. GAIN is a one day event that run from 7:00 a.m. to 5:00 p.m.

Date: November 1, 2018
Location: Hyatt Regency Reston

Click the button below to register for GAIN 2018 today!

Click Here to Register

2016

FEBRUARY

Government Marketing Mashup

SEE PHOTOS FROM THE MASHUP

Government Marketer and Vendor Collaborative Networking and Speed Dating Event

The Government Marketing Mashup helped Government Marketers kick-start the 2016 marketing year with a collaborative and informative event that featured speed dating with marketing service vendors and networking opportunities to enhance and accelerate their marketing efforts. More than 150 Government Marketers engaged with 22 vendor leaders in publishing, lead generation, TV, radio, public relations, custom events and government to learn about trends and offerings, as well as to share best practices.

APRIL

Market Chat! Episode 1

Listen to April 2016 Episode

Market Chat! – Episode 1: Tips from The Pros for Strengthening Your Government Marketing

GMarkU and Federal News Radio Launched Radio Program “Market Chat! Bringing Clarity to The Clutter in Government Marketing”. Episode 1 of Market Chat!, provided insights, tips and advice to enhance your government marketing efforts from former senior federal executives.

JUNE

GMarkU Launches Market Chat LIVE!

See Photos from the Mashup

Extending the Market Chat! Federal News Radio Program Into an In-person Breakfast Series

Our inaugural Market Chat LIVE! breakfast program filled the Tower Club, providing insight, tips and advice from former federal executives to enhance marketing efforts. Market Chat LIVE! promotes an open and collaborative interaction between government and industry to ensure that attendees walk away empowered with greater knowledge on how to better market to their targeted government audience.

Attendees at our first Market Chat LIVE! heard from:

  • Kimberly Hancher, Former CIO, Equal Employment Opportunity Commission
  • John Johnson, Former Assistant Commissioner for Integrated Technology Services, General Services Administration
  • Keith Trippie, Former Executive Director, Enterprise System Development Office, Department of Homeland Security
  • Casey Coleman, Former CIO, General Services Administration
  • Karen Britton, Former Special Assistant to the President, Chief Information Officer at the Executive Office of the President

AUGUST

Market Chat! Episode 2

LISTEN TO AUGUST 2016 EPISODE

Market Chat! – Episode 2: Tips from The Pros for Strengthening Your Government Marketing

In the 2nd episode of Market Chat!, insights, tips and advice were shared from four government marketing experts who are change agents and thought leaders in our market.

SEPTEMBER

GAIN 2016

SEE PHOTOS FROM GAIN 2016

The PREMIER Government Marketing event in 2016

Over 200 Government Marketers (GAINER’s) attended GAIN 2016, the premier event focused on the government marketing community. Attendees received training certifications in several areas including Government Personas; Agency Based Marketing; Federal System Integrator Marketing; Public Affairs Collaboration; DOD & Intel Marketing and State & Local Marketing. Watch many of the presentations at www.GAIN2016.com.

Due to the success of GAIN 2016 we will be hosting them biannually in 2017 so be on the lookout for dates!

Highlight: Government Matters 

OCTOBER

Market Chat! Episode 3

LISTEN TO OCTOBER 2016 EPISODE

Market Chat! – Episode 3: Communication and Collaboration Insight from Federal Senior Procurement Officers

In this 3rd episode of Market Chat! federal acquisition officials shared how they are trying to improve their engagements and relationships with the vendor community as well as how marketing figures into the federal procurement process.

Panelists included:

  • Soraya Correa, Chief Procurement Officer, Department of Homeland Security
  • Kay Ely, Deputy Assistant Commissioner and Acting Director of the Office of IT Schedule Programs, General Services Administration
  • Darlene Coen, NASA SEWP Deputy Program Manager